It is a landmark and is a Grade A locally listed building. It was nominated for listed building status by The Twentieth Century Society in 2002 and the owners also applied for a Certificate of Immunity.
An adjacent shorter tower was planned but was never built. The site of the tower that was not built is now proposed as the location for another, but taller building called V Building as part of the wider Arena Central development which will redevelop the former Central Independent Television studios which are adjacent to the tower. V Building will be 147 metres tall.
The tower featured in the Cliff Richard film Take Me High for both exterior and interior shots.
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